PR stunt of the day must go to Travelodge. The chain of hotels has announced that it will offer a free room on Christmas Eve to any married couple who can prove that their names are Mary and Joseph. http://ukpress.google.com/article/ALeqM5hYjB_cTvLN7m5XqCW8IdKcy2Uj8Q
I have seen a number of articles already referencing the story and Nicky Campbell couldn’t get enough of it on Five Live this morning. Considering it was such a blatant PR stunt I’m surprised that the usually hard nosed cynic Campbell gave the story so much attention.
Personally the thought of waking up in a Travelodge on Christmas day makes me die a little inside.
It is also interesting that the story should break on the same day that Travelodge is fined £70,000 for health and safety breaches. http://www.caterersearch.com/Articles/2007/12/11/317810/travelodge-fined-over-health-and-safety-breaches.html
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